“The GearWrench brand has grown remarkably over the past 20 years. We’ve undertaken this comprehensive new brand identity program to reflect that progress. This new visual identity will help communicate the high quality of our products, our customer-focused culture, and our commitment to innovation.”
-Ray Smith, VP Marketing, North American Hand Tools
The logo that preceded the GearWrench rebranding efforts reflected the power and personality that the company has tried to espouse since its inception in 1996. GearWrench’s first foray into the professional-grade market brought about a ratcheting combination wrench. Designed with high-strength forged construction, a fine-tooth ratcheting mechanism, and a compact head, GearWrench’s first wrench provided improved access in tight workspaces. Users were able to finish jobs quickly and with minimal fuss.
Since that first wrench, the GearWrench brand continued to grow, producing a wide assortment of automotive and industrial tools. The success of the first effort allowed the company to grow into manufacturing ratchets and sockets, torque wrenches, screwdrivers and nut drivers, pliers, impact sockets, striking tools, and tool storage.
The new tagline encapsulates the brand’s vision of continuing to bring durable, high-grade innovation to the tool market. Smith went on to say, “GearWrench has had a reputation for innovation since the beginning. The new ‘Forge Ahead’ tagline will resonate with users in every market we serve, whether it’s automotive, industrial, commercial, or one of the many other places where you’ll find GearWrench tools at work.”
In an effort to demonstrate GearWrench’s commitment to quality, continual growth, and innovation, the new brand identity program will affect new product designs. The GearWrench rebranding campaign will also bring a redesign to the company’s social media graphics, advertising, packaging, displays, business forms, catalogs and brochures, and much more.
“Our 2017 marketing initiatives have all exceeded our expectations. Brand awareness, social media engagement, and sales results all point to the fact that our efforts are generating significant positive sentiment for the GearWrench brand.”-Curt Weber, Senior Director, Brand Management
Looking forward, the company plans to continue expanding their redesigned product line. By the end of 2017, GearWrench projects that they will have 4,100 different products available for purchase. To learn more, visit www.GearWrench.com.
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